You can feel almost high when you’re falling in love.
And in a way, you are.
Early romantic love activates parts of the brain involved in reward, motivation, attention, and wanting. Dopamine plays an important role in that reward system, which helps explain why one particular person can suddenly become so ridiculously interesting to you.
You want to see them.
You want to hear from them.
You want to know what they’re doing.
You see their name pop up on your phone and immediately feel something.
And for a while, you almost can’t get enough of them.
In the Beginning
There’s usually a period in the beginning when this person seems willing to go through hell and back for you.
They tell you all the things you want to hear.
They reassure you without being asked.
They text because they miss you.
They want to know where you are, what you’re doing, what you’re thinking, and when they get to see you again.
And here’s the part I think we sometimes forget when things begin to change:
They probably weren’t lying.
At that moment, they probably meant every word.
They were wrapped up in you.
They imagined their future with you in it because, from where they were standing at that moment, you really did feel like the perfect person.
At least at that moment.
Everything is new, and new love has an incredible ability to make completely ordinary things feel extraordinary.
You can sit in a car doing absolutely nothing and somehow have the best night of your life.
A trip to the grocery store becomes fun.
Staying home feels better than going anywhere.
You can talk until two in the morning, hang up, and somehow still have something else to text each other about five minutes later.
It doesn’t really matter what you’re doing.
You’re with them.
And somehow, that’s enough.
Why Does Everything Feel So Amazing?
Part of the reason is novelty.
Our brains pay attention to things that are new, rewarding, and emotionally important. Early in a relationship, nearly everything about this person is new.
Their stories are new.
Their touch is new.
Their smell is new.
Their sense of humor is new.
Their little habits are new.
Even finding out what they order at a restaurant is somehow interesting.
And then there’s anticipation.
Will he call?
Does she miss me?
When am I going to see him again?
Is this becoming serious?
There is still uncertainty.
You haven’t completely figured each other out yet. You’re still discovering whether this person is going to become an important part of your life.
That mixture of attraction, reward, novelty, anticipation, and uncertainty can make falling in love feel incredibly intense.
There are also biological systems involved in bonding and attachment. Oxytocin, for example, is associated with social bonding and can be released during affectionate touch and sexual intimacy. But there isn’t one magical “love chemical” responsible for everything we feel. Romantic love involves several interacting brain systems.
Which might explain why falling in love can feel so consuming.
For a while, your brain is paying an extraordinary amount of attention to one particular human being.
Maybe This Is Finally It
If you’ve recently been with someone else, you may even start comparing the two.
He listens to me more.
She’s more affectionate.
He actually wants to spend time with me.
She understands me in a way my ex never did.
And with every comparison, this new person seems a little more perfect.
Maybe this is it.
Maybe this is the person you were supposed to find all along.
Everything feels like bliss.
And then something strange happens.
Nothing Actually Happens
That’s what can make this stage so confusing.
Sometimes nothing actually goes wrong.
There’s no cheating.
No huge argument.
No dramatic moment where one person suddenly announces that their feelings have changed.
You’re still together.
You still love each other.
You still enjoy being together.
But something feels…different.
And sometimes the change happens so gradually that you can’t even pinpoint when it started.
The person who once texted you throughout the entire day doesn’t text quite as much.
The person who couldn’t keep their hands off you can now sit next to you without constantly touching you.
The person who used to call because they couldn’t wait until later to tell you something now just tells you when they see you.
The good-morning texts might still come.
Just not every morning.
The compliments are still there.
Just not as often.
And the person who once said “I love you” twenty times a day might say it six.
Logically, six times a day is still a lot.
But your brain isn’t necessarily comparing six to zero.
It’s comparing six to twenty.
And suddenly, something that would have once made you feel incredibly loved can somehow feel like evidence that you’re being loved less.
Why Do We Notice What’s Missing?
Human beings are very good at detecting changes in patterns, especially when those patterns matter to us emotionally.
If someone has always texted you twice a day, two texts probably feel perfectly normal.
But if someone texted you twenty times a day for months and suddenly starts texting twice, those same two texts can feel completely different.
The problem isn’t necessarily the number.
The problem is the change.
Because without realizing it, you’ve been learning this person’s language.
They taught you what being loved by them looked like.
It looked like good-morning texts.
Random kisses.
Holding your hand.
Checking on you.
Compliments.
Long conversations.
“I miss you.”
“I can’t wait to see you.”
“I love you.”
Those behaviors became signals.
Over time, you began associating them with closeness, attention, security, and being wanted.
So when some of those signals begin disappearing, of course you notice.
After all, you didn’t invent the standard.
They created it.
And your mind may not focus on the six “I love yous” that are still there.
It notices the fourteen that disappeared.
“Do You Still Love Me?”
And that’s when the questions begin.
“Are you okay?”
“Is something wrong?”
“Do you still love me?”
“Why don’t you do that anymore?”
“Are you losing feelings for me?”
At first, they’re questions.
Eventually, they can become the same question asked twenty different ways.
And this is where something interesting can happen between two people.
One person may genuinely believe nothing is wrong.
In fact, they may feel completely secure in the relationship.
Of course I love you.
We’re good.
Why do you keep asking me that?
But the other person isn’t experiencing it that way.
They’re noticing a difference between the person they fell in love with and the person standing in front of them now.
Not necessarily a huge difference.
Just enough to feel it.
And when we sense emotional distance from someone important to us, our attachment system can become more alert. For some people, that means wanting more reassurance, more contact, or more evidence that the relationship is okay.
So they ask again.
And depending on the two people involved, something even more complicated can happen.
The more one person asks for reassurance, the more pressured the other person may feel.
The more pressured they feel, the more they may pull back.
The more they pull back, the more anxious the first person becomes.
So they ask for even more reassurance.
And suddenly two people who actually care deeply about each other can find themselves stuck in a cycle where one person is essentially saying:
“Please come closer.”
While the other is saying:
“Please stop asking me to prove that I’m here.”
And neither one fully understands what the other is experiencing.
Why Do Some Women Notice This So Much?
This isn’t exclusively a woman thing.
Men can absolutely experience the same insecurity when affection, communication, sex, attention, or reassurance changes.
But some women may be especially sensitive to changes in emotional connection when communication and affection were a major part of how closeness was established in the relationship.
And I don’t think it’s fair to automatically label that as being needy.
Think about it.
If a man spends the beginning of a relationship calling, texting, complimenting, touching, reassuring, and constantly expressing how much he cares about a woman, those behaviors become part of her understanding of the relationship.
Then some of them begin disappearing.
He may not even realize he’s doing anything differently.
In fact, from his perspective, the reason may be surprisingly innocent.
He feels secure.
Of course I love her.
We’re together.
She knows how I feel.
The relationship no longer feels quite as uncertain, so he may not feel the same urge to constantly communicate something he believes has already been established.
But she may experience that exact same comfort very differently.
She isn’t necessarily sitting there counting how many times he said “I love you” that day.
She’s wondering:
Why did something you used to do without thinking become something I now have to ask you to do?
That’s a very different question.
And while research sometimes finds average differences between men and women in certain aspects of emotional expression and relationship behavior, people vary enormously. Attachment style, personality, previous relationships, expectations, and the dynamics between two specific people can matter much more than gender alone.
So maybe the better distinction isn’t:
Men stop trying and women become insecure.
Maybe it’s this:
One person experiences familiarity as security.
The other experiences the change in behavior as distance.
One person is thinking:
We’re comfortable now. I don’t have to constantly prove that I love you.
While the other is quietly wondering:
Why did you stop showing me?
So…Did the Love Actually Change?
Sometimes, yes.
People can lose feelings.
People can become complacent.
Sometimes someone puts tremendous effort into winning another person over and then stops putting in the same effort once the relationship feels secure.
And sometimes a change in behavior really is telling you that something has changed emotionally.
We shouldn’t explain every decrease in affection away as brain chemistry.
But sometimes the love hasn’t disappeared.
The intensity has changed.
The beginning of romantic love contains something that becomes increasingly difficult to recreate as a relationship continues:
Newness.
Eventually, you know how they kiss.
You know their stories.
You know their jokes.
You know what they’re going to order.
You know what their text is probably going to say before you even open it.
You know they’re probably going to call tonight.
You know you’ll probably see them this weekend.
And something can be comforting and wonderful while no longer producing the same level of anticipation it once did.
The person who once felt almost mysterious has become familiar.
And familiarity can be beautiful.
But familiarity doesn’t always feel like fireworks.
Maybe Love Isn’t Supposed to Stay Exactly the Same
Maybe this is where we sometimes confuse falling in love with being in love.
Falling in love is filled with discovery.
You’re learning someone.
You’re wondering about them.
You’re anticipating them.
You’re still trying to figure out whether they’re going to choose you.
But eventually, some of those questions have answers.
And maybe that’s when love begins asking something different from us.
Not constant intensity.
But continued effort.
Because there’s an important difference between becoming comfortable with someone and becoming careless with them.
The honeymoon feeling may naturally soften.
That doesn’t mean affection has to disappear.
It doesn’t mean compliments have to stop.
It doesn’t mean you stop flirting.
It doesn’t mean you stop being curious about each other.
And it certainly doesn’t mean you should make someone feel ridiculous for missing the things you once freely gave them.
Maybe the goal isn’t to somehow stay permanently trapped in the first few months of a relationship.
Maybe the goal is to understand that when the automatic intensity starts becoming quieter, the intentional part of loving someone starts becoming more important.
Because eventually you may not feel compelled to text them every five minutes.
You already know they’re yours.
You already know they love you.
You already know you’ll see them again.
And maybe that’s exactly when it becomes important not to stop doing the little things entirely.
Not because your partner needs constant reassurance.
But because feeling secure in someone’s love shouldn’t mean we stop showing it.
Sometimes we aren’t afraid because someone stopped loving us.
We’re afraid because they stopped loving us the way they did in the beginning.
And maybe that’s the question underneath so many arguments couples have during this stage:
Was the beginning supposed to last forever?
Probably not.
But that doesn’t mean everything that made the beginning beautiful has to disappear either.
Maybe falling in love is largely about discovering someone.
And staying in love begins when the discovery becomes familiar, the high starts to settle, and both people have to decide what they’re going to do with what remains.
So perhaps the question shouldn’t always be:
“Why don’t you love me like you used to?”
Maybe sometimes the better question is:
“How has the way we love each other changed—and are we still making each other feel chosen now that the high has started to wear off?”

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